Teatro Eliseo
#PromoGod Facebook Hack
#PromoGod Facebook Hack
THE BRIEF: Teatro Eliseo was launching in Rome "Paradiso 2.0", the Italian edition of the Broadway show "An Act of God", a funny and deeply irreverent comedy whose protagonist is God (played by the Italian comedian Roberto Ciufoli).
THE CONCEPT: to launch the show, God himself became a videohacker and published some very short clips on Facebook in which he gave us a whole new set of unlikely commandments and – at the same time – a promocode to get a discount on the tickets for the show.
THE STYLE: something in-between 8-bit videogames, VHS videotapes from the early 90s, fondamentalists videomessages, an old faded rockstar blabbering on in a whiskey bar at 3am.
Me: Executive Creative Director
Agency: DigitasLBi Italy
"Fifth Commandment: Thou Shalt Not Try to Entertain a Personal Relationship with Me."
Fifth Commandment:
Thou Shalt Not Try to Entertain
a Personal Relationship with Me.
Thou Shalt Not Try to Entertain
a Personal Relationship with Me.
HI THERE, I AM THE LORD THY GOD.
SWITCH ON THY SPEAKERS RIGHT NOW:
THOU ARE GOING TO HEAR MY VOICE.
SWITCH ON THY SPEAKERS RIGHT NOW:
THOU ARE GOING TO HEAR MY VOICE.
God appears in close-up (with a lot of interferences) and starts speaking:
“I don’t want to have a personal relationship with you guys.
I created this whole bureaucracy
to put as much distance as possibile between me and you.
That’s what religion is all about.”
I created this whole bureaucracy
to put as much distance as possibile between me and you.
That’s what religion is all about.”
MEET & GREET
THE ONE TRUE GOD
FOR 21 EUROS ONLY.
THE ONE TRUE GOD
FOR 21 EUROS ONLY.
SAVE 30% ON YOUR TICKETS
WITH THE PROMOCODE
“PARADISO”
WITH THE PROMOCODE
“PARADISO”
“PARADISO 2.0”
WITH ROBERTO CIUFOLI
FROM DECEMBER 14 TO JANUARY 8
AT THE PICCOLO ELISEO.
WITH ROBERTO CIUFOLI
FROM DECEMBER 14 TO JANUARY 8
AT THE PICCOLO ELISEO.
Sixth Commandment: Thou Shalt Not Tell Me What I Should Do.
Sixth Commandment:
Thou Shalt Not Tell Me What I Should Do.
Thou Shalt Not Tell Me What I Should Do.
HI THERE, I AM THE LORD THY GOD.
SWITCH ON THY SPEAKERS RIGHT NOW:
THOU ARE GOING TO HEAR MY VOICE.
SWITCH ON THY SPEAKERS RIGHT NOW:
THOU ARE GOING TO HEAR MY VOICE.
God appears in close-up (with a lot of interferences) and starts speaking:
“The prayer: a cocktail of ritual, meditation and mendicancy.
My favorite word is 'Amen',
Because when I hear it, I know that you are finally done
With asking me some other bullshit.”
My favorite word is 'Amen',
Because when I hear it, I know that you are finally done
With asking me some other bullshit.”
MEET & GREET
THE ONE TRUE GOD
FOR 21 EUROS ONLY.
THE ONE TRUE GOD
FOR 21 EUROS ONLY.
SAVE 30% ON YOUR TICKETS
WITH THE PROMOCODE
“PARADISO”
WITH THE PROMOCODE
“PARADISO”
“PARADISO 2.0”
WITH ROBERTO CIUFOLI
FROM DECEMBER 14 TO JANUARY 8
AT THE PICCOLO ELISEO.
WITH ROBERTO CIUFOLI
FROM DECEMBER 14 TO JANUARY 8
AT THE PICCOLO ELISEO.
Third Commandment: Thou Shalt Not Kill in My Name.
Sixth Commandment:
Thou Shalt Not Tell Me What I Should Do.
Thou Shalt Not Tell Me What I Should Do.
HI THERE, I AM THE LORD THY GOD.
SWITCH ON THY SPEAKERS RIGHT NOW:
THOU ARE GOING TO HEAR MY VOICE.
SWITCH ON THY SPEAKERS RIGHT NOW:
THOU ARE GOING TO HEAR MY VOICE.
God appears in close-up (with a lot of interferences) and starts speaking:
“It’s not that I don’t appreciate it, but I don’t need your help.
I’m perfectly capable of killing by myself.
I’m doing it also right now.
Two people a second.
Dead, dead, dead dead dead dead.”
MEET & GREET
THE ONE TRUE GOD
FOR 21 EUROS ONLY.
THE ONE TRUE GOD
FOR 21 EUROS ONLY.
SAVE 30% ON YOUR TICKETS
WITH THE PROMOCODE
“PARADISO”
WITH THE PROMOCODE
“PARADISO”
“PARADISO 2.0”
WITH ROBERTO CIUFOLI
FROM DECEMBER 14 TO JANUARY 8
AT THE PICCOLO ELISEO.
WITH ROBERTO CIUFOLI
FROM DECEMBER 14 TO JANUARY 8
AT THE PICCOLO ELISEO.
